'THE ALCHEMY OF MARKETING STRATEGY' ONE-DAY WORKSHOP
1. Introduction
2. 'The Alchemy of Marketing Strategy'
3. Venue
4. Booking
5. Workshop Director
6. Participants' Credits
Creating a screen career is not just about developing camera skills but also marketing, marketing, MARKETING (!) yourself. Whilst most working actors are competent at the first, not so many are comfortable with the second! It’s a shame that too many really excellent and inspiring actors don’t reach their full potential through lack of marketing skills, and it is to meet the sobering challenges of networking and showreels that this one-day workshop is devoted.
The strategies taught are those covered on the acclaimed 5-day ‘Alchemy of Screen Acting’ workshop, many participants of which have gone on to kick-start screen careers. To check out some of their professional screen credits, click here. However, because attending the 5-day workshop may not be appropriate or convenient for everyone, it is felt that the urgent need for marketing skills necessitates the offering of this vital information on a shorter one-day workshop.2. ’HOW TO SELL YOURSELF AS A SCREEN ACTOR': Saturday 4 September 2010
The workshop is led by experienced TV director, Andrew Higgs, who offers a practical strategy for kick-starting a screen career; a wealth of information accumulated over nearly twenty years working as a freelance director.
Topics covered will include:
• The three unique elements which make TV/film so difficult to get into, and how to overcome them
• How to watch TV/film with a view to working in the screen business
• Typecasting and how to use it to your advantage
• Vital relationships which need to be cultivated
• The three essential marketing tools any actor needs to break into screen work
• How to get the right screen agent
• What you need to know about screen auditions
• Where to access information about screen work
• Successful strategies for networking in the TV/film business
• How to get your showreel seen by the right people
• Self belief and how to cultivate it
The workshop will include screenings of numerous showreels (both good and bad), showing what can be achieved even without broadcast drama credits, and there will be handouts offering participants a practical way forward to create an effective job-winning marketing strategy for themselves.
If your marketing skills are poor or non-existent, or you believe that you can have a screen career by letting your agent organise everything for you, then this is your wake-up call!
ENROL NOW by emailing your acting CV (plus head shot) to: andrew@macheath.u-net.com
CAPACITY
Only 15 places available.
Andrew Higgs trained at the London International Film School, graduating with distinction having won the Fuji Scholarship Award for 'Macheath' starring John Hurt. Subsequent directing credits include 'Brookside', 'The Bill', 'Jupiter Moon' and the German police series 'Die Wache'. He recently set up Macheath Productions and is in development with a first feature film. He is also a member of the current Council of The Directors Guild of Great Britain and was one of only three people granted an interview by Roman Polanski to discuss his Oscar-winning film 'The Pianist' (see www.dggb.co.uk/publications/article11_100.html).
Click here for Andrew Higgs' CV
6. FEEDBACK FROM RECENT PARTICPANTS
“Just wanted to thank you for sharing your wealth of information and the lovely lunch! My head is still reeling and I'm very much looking forward to the 5 day workshop.”
“Thanks for an awesome day yesterday, ... lovely lunch, and an array of great insights and inspiration! I left feeling very energised, motivated and grateful.”
“I found the experience truly inspiring.”
“I would like to say thank you for a brilliant seminar on Saturday, it was a real eye opener.”
“Just wanted to say a massive thank you for the workshop on Saturday, it was so inspiring - I feel really energised to push my career further!!! I can't believe you managed to pack so much into one day! And the food was lovely.”
“Thank you very much for the seminar yesterday, and thanks for the marvellous lunch. I learned a lot and I'm already putting it into practice.
Thanks also for the list of casting directors.”
“Thank you very much for a great workshop. It was immensely valuable and I have already got my game plan written out for my marketing! I now have the right tools and knowledge to take my career further. I will be recommending your workshop to all my acting friends from now on. Its what everyone needs.”
7. POST 5-DAY WORKSHOP CREDITS AND FEEDBACK
For a list of broadcast and feature film credits subsequently received by participants of the 5-day “Alchemy of Screen Acting” workshop, together with feedback from them, see here.
